Our Story
Established in 2008, Wadi Al Rabea Complex specializes in the manufacturing of flour and its derivatives. With its relentless work to improve and enhance production operations, the complex continues to provide the Libyan market with its best-selling and trusted “AlRabea” brand products with its two types of flour specific for bread and for sweets, all to help in meeting the needs and expectations of different consumers. AlRabea line of flour products is crafted with a singular purpose — to nourish the body and delight the senses.
Mission, Vision, Values
Mission
To provide exceptional flour products through sustainable and innovative processes, contributing to a healthier community.
Vision
To be a leader in producing high-quality, nutritious flour, enhancing the lives of Libyan consumers.
Values
Food Quality
Passion for Innovation
Customer Satisfaction
Accountability
Leadership Team
Our leadership team possess a blend of deep understanding of milling processes, quality control, and food safety. With its strategic thinking, operational expertise, and industry knowledge, the team fosters a culture of innovation, efficiency, and quality.
Food Manufacturing
Starting with wheat procurement and ending with finished product distribution, Wadi AlRabea core operations include wheat cleaning, milling, flour enrichment, packaging, and the production of flour derivatives. The complex consists of several interconnected facilities designed to optimize the milling process and product quality including silos, cleaning, conditioning, and purification equipment, milling and packaging machines, as well as warehouses for storing finished flour products.
Abiding by Standards
Wadi AlRabea Complex understands the paramount importance of consistency, safety, and purity in food production. That is why all of our flour steadfastly adhere to the highest international food standards, setting a benchmark for excellence and quality assurance. Additionally, the complex relies on advanced technology, stringent quality control, and efficient supply chain management to produce high-quality flour products that meet diverse consumer and industrial demands.
A Food Manufacturing Complex of Whiba Holding
As one of the food manufacturing complexes that belong to Whiba Holding , Wadi AlRabea is poised to leverage collective expertise and shared values, reinforcing our dedication to delivering exceptional products to the entire community.
